FOR IMMEDIATE RELEASE: February 22, 2012
DELIVERLEAN SIGNS ON AS HEALTHY FOOD PARTNER OF THE FLORIDA PANTHERS AND BANKATLANTIC CENTER
Delivering Healthy, Perfectly Portioned, 5-star Meals to the Florida Panthers, their Families, and BankAtlantic Guests
BOCA RATON, FL – DeliverLean & Sunrise Sports & Entertainment announced today a DeliverLean healthy meals sponsorship with the Florida Panthers and BankAtlantic Center. This innovative new partnership will grant the Florida Panthers, their families, and guests of BankAtlantic Center access to DeliverLean meals through in-center and off-site taste testings and other exciting co-marketing programs.
DeliverLean hand delivers FRESH, portion-controlled meals, made by true 5-star chefs directly to client’s homes and offices. By partnering with one of the most comprehensive sports and entertainment companies in the industry, DeliverLean will expose over 2.5 million South Floridian’s and guests that pass through the BankAtlantic Center to their perfectly proportioned meals that are packed with lean proteins, fresh vegetables and complex carbs. DeliverLean will also be feeding the Florida Panthers players and their families by working on the athlete’s nutritional needs alongside the Florida Panthers’ strength and conditioning coach. DeliverLean’s meals are the perfect fuel for the Florida Panthers’ high-performance athletic lifestyles.
“We are thrilled to announce DeliverLean as an official marketing partner of the Florida Panthers and the BankAtlantic Center,” said SSE EVP/CMO Pedro Goncalves. “I am confident that this fully-integrated and fully customized marketing partnership will help grow DeliverLean’s brand awareness and market share in South Florida and beyond.”
“Our mission is to introduce a healthy clean-eating lifestyle to people around the US, so partnering with a world renowned facility in our backyard like the BankAtlantic Center and a celebrated team such as the Florida Panthers, was a perfect place to begin,” said DeliverLean founder Scott Harris. “We look forward to a lasting relationship that gives players and fans access to our fresh, healthy meals.”
As part of the sponsorship, DeliverLean will be the official healthy food choice for the BankAtlantic Center and the Florida Panthers both on- and off-site including their marquee events such as the President’s Day Weekend Publix Golf Tournament and the Florida Panthers 5K Run. They will have a dedicated space in the arena and on the JetBlue Tarmac during concerts, events and Florida Panthers games. DeliverLean will also offer their gourmet portion-controlled meals in the ADT Club and the Wives’ Room, and during home games lucky fans will have the opportunity to win DeliverLean during several text-to-win contests.
DeliverLean hand delivers FRESH, portion-controlled meals, made by true 5-star chefs directly to your home or office. Based in Boca Raton, DeliverLean serves a market area from Jupiter to Miami Beach. DeliverLean’s meals are packed with lean proteins, fresh vegetables and complex carbs that are full of vitamins and nutrients, giving customers the energy needed to tackle a busy day. All menus are approved by licensed and registered dietitians that work on-site and all menus are additive-free, sugar-free, dairy-free and low-sodium. They offer an array of savory meal plans catered to each individual’s needs including plans for men, women, and those interested in a Paleo, gluten-free or HCG diet. Founded in September 2011, DeliverLean already serves nearly 50,000 meals monthly. DeliverLean will be expanding to the northeast in 2012 and nationally in 2013. Follow DeliverLean on Facebook and Twitter for community, specials, contests, and random giveaways. Visit their website at www.deliverlean.com, or call 1-888-730-LEAN.
About Sunrise Sports & Entertainment:
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year. www.FloridaPanters.com
DeliverLean Sunrise Sports & Entertainment
Carma PR |Destiny Spang Matthew F. Sacco |Carly Peters
Destiny@CarmaPR.com 954. 835.7712